Yacht4Less

The situation

yacht4less.com lists thousands of charter boats. I took the site over as lead engineer: a Laravel 11 application with a slow, expensive image pipeline, poor Core Web Vitals, and a boat catalogue that search engines could not see because the search pages were rendered in the browser.

What I did

• Started with the image pipeline: moved it to Cloudflare R2 with on-the-fly transformations.
• Core Web Vitals work across the site: deferred scripts, modern image formats, preloaded hero images, lazy-loaded maps.
• Made the catalogue visible to search engines: server-rendered search pages, sitemap generators, index rules for filter combinations, structured data.
• Admin tools for the business, such as yacht scoring, which decides which boats get visibility in search and listings.

Stack